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Levi’s Women’s 501 Short Long Denim, Sansome Ransom, 29

£50.00 £45.99

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From the manufacturer

live in levi'slive in levi's

INSPIRATION FOR AUTHENTIC SELF-EXPRESSION.

What started as an invention for the American worker became the uniform of progress.

Worn by miners, cowboys, rebels, rock stars, presidents, and everyday men and women, these functional pieces were the clothes people not only worked in – they lived their lives in, too. But Levi’s are more than that. They’re the purest wearable form of authentic self-expression. They bear the markings of life, the shapes of our bodies, the memories of our adventures.

Levi Strauss & Co. is one of the world’s largest apparel companies and a global leader in jeans. We have around 500 stores worldwide, and our products are available in more than 100 countries.

Levi's self expressionLevi's self expression

YOU WEAR JEANS. YOU LIVE IN LEVI’S.

In 1853, Levi Strauss, an immigrant from Bavaria, opened a dry goods company in San Francisco at the height of the California Gold Rush.

While he was working, he recognized a need among hard-working people: clothes built to endure anything. He and tailor Jacob Davis combined copper rivet reinforcements with tough denim, leading to the first manufactured waist overalls in 1873.

Today, we call them “blue jeans”.

LEVI’S TAB VARIATIONS.

Levi's red tab

Levi's red tab

Levi's tab

Levi's tab

Levi's colors

Levi's colors

Levi’s & LEVI’S Tab.

In the early 1970s, instead of all-caps “LEVI’S”, it changed to a title-case “Levi’s” — with a lowercase “e.” The “E” font differentiation became a mark among collectors of a vintage piece. Its evolution made it more of a timestamp for collectors and fans of the brand worldwide.

Levi’s Tab with no logo.

In order to protect the company’s exclusive legal right to market clothes with the tab, Levi’s needs to produce a percentage of products with a plain tab and just the (R) symbol to show that Levi’s owns legal rights in the Tab itself, not just in Levi’s brand.

Levi’s Tab color variations.

Different Levi’s Tab’s colors represented different lines of clothing, from corduroy flares to boot-cut jeans to a whole category of women’s wear.

Levi’s tabs can be found in black, blue, orange, red, silver and white.

Machine Wash
Fastening: Button
29961-0021

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